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About Josipher Walle


Josipher Walle, CXL certified Digital Marketer

September 2020

I sat down in my bedroom.

My chest felt heavy. It felt like all the weight of the world was on it.

The reason is that I tried to do too much simultaneously. I try to run multiple businesses.

A heavy task if you do not focus enough.

One of my biggest strengths, and at the same time, my biggest weakness, is that I can see opportunities everywhere.

The problem was how to ignore them and let them go.

For a while, I jump on all of them, believe me, sometimes I still do.

The difference is that I learned to manage them.

Now, why did I jump on all the opportunities?

Well, I was afraid of missing out on the next big thing.

The fear of missing out let me jump from opportunities to make money here and there, but it is hard to keep them going when they cross into each other.

I didn’t get why I wasn’t succeeding.

So do the more opportunities I jump in, the more I stretch myself.

Another strength and, at the same time, weakness of mine is my ability to laser focus.

I can laser focus on a specific thing, which leads me to ignore everything around me.

The good thing, I get things done quickly. I get to solve interesting problems. But the bad thing is I can ignore anything else around me, and sometimes it leads to problems.

Taking all these things into account, I decide I want to commit to the long-term game, and I need to choose only one business and laser focus on this business.

So I stepped down from the other businesses and put all other ideas and opportunities I saw on halt.

I select one and only one.

I decided to focus on marketing.

Why marketing?

I select marketing because I spent the last seven years of my life acquiring marketing information.

I learned about Social Media, Facebook Ads, Google Ad, Web Analytics, Copywriting, Website Design, Sales, and more.

Every day I would spend at least 1 to 2 hours learning or doing something on Marketing.

At that time, it was only a hobby, and I focused primarily on digital marketing.

So, why not double down on the one thing I spent most of my time on?

So came my professional journey in the Digital Marketing world a life.


Taking you one step back


Let us rewind to August 2019.

As I tried to find my way into the Digital Marketing work, I searched for a way to stand out and be unique.

When most people focused on Facebook Ads and Google Ads, I saw an opportunity in the tracking world.

I saw an opportunity to make quick money installing Facebook pixels for people on Shopify stores.

I grab it with both hands.

Now, where would I best start without any budget and a new segment of the digital marketer that I didn’t know much about?

I never like cold calling, cold emailing, or cold messaging. None spook to my personality.

My approach is more laid-back; I like people coming to me.

And since I used Fiverr for my past business ventures, I decided to switch and become a seller.

I got my gig going. On August 18, 2019, I got my first order for web analytics services. The client needed a Facebook pixel installed, and I got it done and delivered the work the next day.

It felt so good.

Then it took me till October 6, 2019, to get my second order.

They asked me to install Facebook pixel Google Analytics and Google Ads conversion tracking, precisely the purchase action.

Now, here comes the crazy thing. I had no clue how to install purchase tracking. And since this was a more extensive offer that lasted three days, I spent three days researching and learning what to do.

Now you must ask how someone can put themselves in that situation.

My best answer is that web analytics installation was easy, and I assume it was something I could do in 1 hour or less.

Once you place the pixel or other codes, I thought the follow-up actions would install automatically.

But guess what?

A definition for Assume = making an ass out of you and me.

And I end up making an ass out of myself.

The great thing is that I can laser focus, and throughout those three days, I learned as much as I can about Facebook pixel, Google Analytics, and Google Ads conversion tracking.

When I delivered the service, I got my first rating and my first 5 💫 review.

Here is what it said:

“Josipher did a fantastic job, and he was patient with all sorts of stupid questions. I am asking him to work on another project. I hope he will.” Ron.

A testimonial I will never forget.

That was the star of my Fiverr career.


What inspired Josipher Walle to the Happy Customers Mindset?


Ever since my journey started on Fiverr, I chased one customer after another.

Every day I woke up looking to receive a message in my Fiverr inbox for a potential buyer.

The more potential buyer you get, the more money you make.

I hold to that belief for about six months.

Then I learned that it is easier to make existing customers buy again than get a new one.

I did not have any other services to sell to my existing clients, as great as that sounds.

So I started my search for new skills.

This time I looked at my past behavior and the thing my customers mentioned to me that I do good.

One thing that stood out was optimization. I spent most of my free time improving my skill and business system.

I and everything I learned I did share with my clients.

So why not double down on it.

I did a CXL mini degree on optimization and digital psychology, where I learned and joined the world’s top 10 percent of marketers.

I learned about Conversion Heuristic, A/B testing, Conversion Audit, Conversion Copywriting, Copy mining, Psychology principles, and more.

Not only that, but I also got a chance to further my knowledge of Google Analytics, Google Tag Manager, Google Data Studio, Google Ads, Facebook Ads, and more.

It was quite a journey and a learning experience.

All the learnings combined with my experiences and the decision to dedicate my life to marketing let me focus on Happy Customers.

By focusing on Happy Customers, I managed to take my business from an unstable revenue of an average of $350 to more than $3000 on average a month and keep growing.

To be continued…


How can Josipher Walle help you get Happy Customers?


Step one.

Open your mind to think long-term. When I opened my mind to think long-term and accepted dedicating my life to my business, everything started to fall into place. Wake up every day motivated and ready to take action.

Nothing my client asked for wasn’t a problem anymore.

If I had to make a refund, I did, it without hesitation.

If a customer needed more time on a project, I would agree to it without stressing.

Whenever things go against my values or beliefs, I would propose them their money back to avoid further conflict in the future.

These changes to me because I focused on ensuring the customers were happy and did things to ensure that.

Step two.

Think in systems by attaching all your business decisions to Happy Customers.

Starting from your ads to any other step in your funnel, ask yourself, as you go through it, will it make your customer happy?

Also, remember that systems are interconnected, meaning any intent to adjust one part might hurt the whole.

Step three.

Listen to your customers.

For every interaction or conversation you have with a customer or potential customer, carefully listen to how they talk, express, and interact.

As you start to pay attention, you will understand what they like and dislike.

Use this information to improve your funnel as an entire.

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