Work with Me

If you’re looking for someone reliable to help with the technical side of your business — someone who actually cares whether it works — you’re in the right place.

I help businesses build solid ground through measurement and ad management. Here’s what that looks like.

Measurement & Tracking Setup

Before you can optimize anything, you need to trust your data.

Most businesses run ads, check reports, and make decisions — but the tracking underneath is broken, incomplete, or misconfigured. That means every decision is built on shaky ground.

I set up the foundation so you can trust your numbers.

What’s included:

  • Google Analytics 4 setup — appropriately configured for your business, tracking what actually matters
  • Facebook Conversion API setup — server-side tracking so your data doesn’t get lost to browser restrictions
  • Google Ads conversion tracking — so you know which clicks turn into customers

All of this is built using Google Tag Manager — clean, organized, and easy to maintain.

What you get:

A tracking foundation you can trust. Clear data. Confidence in your numbers.

Google Ads Management

Running ads without solid management is like throwing money into the wind.

I help businesses run Google Ads campaigns that don’t waste money — and keep them healthy over time.

What’s included:

  • Strategy & setup — building campaigns aligned with your goals
  • Search term analysis — finding what’s working and cutting what’s not
  • Bidding optimization — getting more from your budget
  • Ad copy refreshment — keeping your ads relevant and effective
  • New ad groups and campaigns — when the data shows it’s time to expand

Requirements:

  • Minimum ad budget: $2,000/month
  • Proper tracking in place (or we set it up first)
  • A 30-minute consultation before we start

Why the consultation?

This isn’t a quick-fix service. Quality implementation requires alignment with your goals, proper tracking infrastructure, and realistic expectations. The consultation ensures we’re a mutual fit before committing time and resources.

Marketing Decision Intelligence

Every platform claims credit for your sales. Google says it drove the conversion. Meta says it did. The numbers don’t add up. And you’re left guessing where to spend more — or what to cut.

Marketing Decision Intelligence gives you one dashboard with the real numbers. No more guessing. No more platform-inflated reports. Just clarity on what’s actually driving revenue.

What’s included (Setup Phase — 4-6 weeks):

  • Measurement foundation — solid tracking has to be in place first
  • BigQuery data warehouse — all your marketing data in one place
  • Cross-platform attribution — understand which channels are actually driving results
  • Custom dashboard — visualize the data in a way that makes decisions easy

What you’ll understand:

  • Which platforms are actually contributing to revenue
  • How your campaigns relate to real sales — not inflated platform numbers
  • Where to invest more, and where to cut

Phase 2 and beyond:

Once attribution is clear, we can add deeper layers:

  • Profitability analysis
  • Cost per acquisition (CPA)
  • Average order value (AOV)
  • Retention rate

Built in phases. One solid floor at a time.

Ongoing Retainer Options:

  • Maintenance Retainer — I keep the system running, fix issues, and ensure data stays accurate
  • Maintenance + Analysis Retainer — everything above, plus regular reviews where I guide you through the data and help you make decisions

Requirements:

  • Solid measurement foundation (or we build it first)
  • A 30-minute consultation to understand your situation

How It Works

Step 1: Book a call. A 30-minute conversation to understand your situation, your goals, and whether we’re a good fit.

Step 2: Get a clear proposal. If it makes sense to work together, I’ll send you a proposal with scope, timeline, and pricing.

Step 3: We build solid ground. I do the work, explain what I’ve done, and make sure you understand your foundation.

Step 4: I stay. When something breaks, when the numbers look strange, when you need someone to think through a problem — I’m here.

What Happens After

Some clients come for a one-time setup. That’s fine.

But many stay for ongoing support — someone to manage the ads, watch the data, and be there when things change.

And for clients who stay longer, we often go deeper — positioning, differentiation, how to stay relevant in a market that keeps changing. That work unfolds naturally when the foundation is solid, and the trust is there.

Ready to Start?

It begins with a conversation.

Book a 30-minute call.

No pressure. No pitch. Just a conversation to see if it’s a fit.