Case Studies
Real engagements, real infrastructure, real numbers. How businesses moved from measurement they couldn’t trust to systems they own.
Marketing Intelligence · UK Equestrian Brand
Her Ad Platform Reported 17.74x ROAS. The Real Number Was 2.53x.
How one question about a £1M brand’s ad budget exposed a data problem that every ecommerce brand running multiple channels has — whether they know it or not.
Server-Side Tracking · Shopify
His Tracking Worked Fine — Until He Needed to Trust It.
How a Shopify store went from renting its measurement to owning every signal — and why the difference matters more than most founders realise.
Server-Side Tracking · Events / Cross-Domain
Same Setup, New Brand. Every Test Purchase Went Through — Not One Was Tracked.
A proven server-side setup, copied from one event brand to another, and the weeks spent debugging a problem no one could see from the outside.