Case Studies
Real engagements, real infrastructure, real numbers. How businesses moved from measurement they couldn’t trust to systems they own.
Marketing Intelligence · UK Equestrian Brand
Her Ad Platform Reported 17.74x ROAS. The Real Number Was 2.53x.
How one question about a £1M brand’s ad budget exposed a data problem that every ecommerce brand running multiple channels has — whether they know it or not.
Server-Side Tracking · Shopify
His Tracking Worked Fine — Until He Needed to Trust It.
How a Shopify store went from renting its measurement to owning every signal — and why the difference matters more than most founders realise.
Server-Side Tracking · Events / Cross-Domain
Same Setup, New Brand. Every Test Purchase Went Through — Not One Was Tracked.
A proven server-side setup, copied from one event brand to another, and the weeks spent debugging a problem no one could see from the outside.
Server-Side Tracking · Hotel Booking Engine
The Ads Kept Running on Four Platforms. The Conversions Stopped Arriving on All of Them.
When a beach resort switched booking engines mid-campaign, the ad money kept flowing — but the signals telling the platforms what was working went dark.
Server-Side Tracking · Shopify Hand Tools
Every Tag Was Firing Perfectly. That Was the Problem.
When Google Ads reports two to three times more conversions than your store has orders, the culprit usually isn’t broken tracking. It’s tracking that works from too many places at once.