We all want money.

Money is earned by serving others.

Some people find jobs, and some people build businesses to get money. Whichever we choose, it all comes down to serving a person’s (a customer) needs.

So money is the currency we use to get paid when we serve another person. It doesn’t matter if you have a business or work for someone. But serving starts with you first.

You serve first.

And as a result, you get paid well for adding value to another person’s life. I mean solving another person’s problem, pain, or desire by adding value.

Here are some quotes I love about serving others:

“The best way to find yourself is to lose yourself in the service of others.” Mahatma Gandhi

“The highest of distinctions is service to others.” King George VI

“Everybody can be great… because anybody can serve. You don’t have to have a college degree to serve. You don’t have to make your subjects and verbs agree to serve. You only need a heart full of grace. A soul generated by love.” Dr. Martin Luther King

Now, the journey of serving is not a straightforward one.

From my experience, it is a zigzagging one.

You don’t know a lot, and a lot will keep changing during the journey.

In my case, a Northstar is the only guide that helped me stay true and help me add value to my customers.

Anytime something goes wrong, I will look at my Northstar to get clarity and make better decisions.

My Northstar is “Happy Customers.


As Jeff Bezos said:

“We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.”

Like John Rampton said:

“Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service.”

Nowadays, we get so caught up in making money that we forget that the art of making money is to serve others. To create something that meets another need or wants.

As Randy Warhol says:

Being good in business is the most fascinating kind of art. Making money is art and working is art, and good business is the best art.”

The definition of art by Google dictionary:

“The expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power.”

In the case of business, I would like to cite and connect the two-part “The expression or application of human creative skill and imagination” to “producing works to be appreciated.”

By combining our creative skills and imagination, we can create a product or service that can meet a person’s needs or wants. Meeting your customers’ needs and wants will make them super happy to talk about you all day long.

The process of focusing on “Happy Customer” requires one crucial shift in mindset. We need to think long-term.

Yes, we need to have patience.

As Jeff Bezos mention in the quote above, “Put the customer first. Invent. And be patient.”

As Benjamin Franklin said:

“He that can have patience can have what he will.”

As Jean-Jacques Rousseau said:

“Patience is bitter, but its fruit is sweet.”

During my journey as a freelancer and building my business, I learned the hard way. I had to switch my mindset and start thinking long-term. I started practicing patience.

My formula to success in business = Happy Customers

Happy Customers = Think Long-term + You Serve First + Produce Work People Appreciate.

My formula to business success = Think Long-term + You Serve First + Produce Work People Appreciate.

This formula helped me reach financial freedom.

If you see yourself as a servant – if you think long-term and want to produce work people appreciate – you’re in the right place.

Bon Bini.

I help you create, improve and grow businesses that produce happy customers.

As a servant and creator, this is what I care about:

      • Attract the group of people we care about enough to let me help them make a change
      • Produce work people Appreciate, quality work
      • Create Happy Customers
      • Long-term mindset
      • Continuous growth
      • Enjoy the process

Josipher Walle Logo, produce happy customers

And I try to reflect all mentioned above in my logo:

The smile icon consists of 3 circles representing collaboration, a smiling face representing a happy customer, and an arrow representing growth.

The rooster represents a brand element that my customers find entertaining when working with me.

I am in the “Happy Customers Game” not in the “Make Money Only Game”.


Most Freelancers and Agencies,

Don’t care deeply enough to understand your needs and wants first before they decide to work with you.

They are so focused on the money and drive you some little results that they ignore the details of your business.

Most don’t understand that a business is a system.

And to think in systems is different from thinking linear.

Most see their business funnel as:

Josipher Walle Marketing Funnel Example

And when it comes to optimization, most marketers try to do each step individually. They try all sorts of tactics to improve each part. These tactics might drive results short-term, but they will hurt your business in the long turn.

Since your business funnel is a system, you should see it like this:

Josipher Walle Business Funnel system example

All of your business parts are interconnected, meaning they can’t function apart. And the drive of it all is “Happy Customers.”

Your body is a perfect example of a system. If your heart stops, the system falls apart, or if some other organ stops working, it might damage the system. Or, if your heart starts pumping too fast, your blood pressure might increase, which can cause damage to the system.

Another example of a system is a car. The purpose of a car is to drive you from one place to another. If you break the car apart, it can’t serve its purpose anymore. Or, if you put a bigger motor in the car without improving the chassis, gearbox, or other parts of the vehicle, you might run into trouble.

So, if you break your funnel apart or improve the parts individually, it will reach a point where it can’t serve its purpose anymore.

Let us go back to happy customers.

Why do happy customers drive the funnel?

Because happy customers will talk about you, brag about you repeatedly, and recommend you to their friends and families. They can feed you with insight to help you improve the funnel as a whole.


I serve businesses, freelancers, creators, and others who believe in long-term, serve first and happy customers.

For the last 5 year I put the work, learned and build a business by focusing on happy customer and I want to help you do the same.

I believe in long-term collaboration, serving first, happy customers, and work worth talking about.

My Mission.  

To serve those who serve others. I help businesses, freelancers, creators, and others create happy customers by helping them understand their customer’s behavior and get customer feedback and insight through interviews and surveys.

If you wish to learn more about creating happy customers or let me help you create happy customers, stick around. I will be publishing posts, free email courses, online courses, or offers to work together. 

You never know, I might be able to help you with my free stuff.

See you around,

Josipher Walle, CXL certified Digital Marketer

Josipher Walle