Insights

Understanding Google Ads Attribution Models and Windows

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When measuring the true success of your paid advertising campaigns, attribution models and Windows play an essential role. However, it can be challenging to understand these concepts. In this post, I will cover some critical topics to help you better understand Google Ads Attribution Models and Conversion Windows. Part-1 Google Ads Attribution Models What are …

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Consider avoiding Cross-domain tracking

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Why should you consider avoiding Cross-domain tracking? What makes online businesses successful is Digital Marketing. More specifically, Digital Analytics. Your ability to get feedback from your user to help you further improve your service or product to help them solve their problem, etc., must be efficient and make them happier. And as a result of …

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