You’ve Been Let Down Before
Building a business is hard enough without wondering if the people you hire actually care.
You’ve done the work and built something real. But somewhere along the way, you needed help — with the technical side, the numbers, the things you can’t do alone.
So you hired the agency. Bought the tools. Trusted the expert.
And they let you down.
Now there’s AI. Promising to solve everything — faster, cheaper, always available.
But AI learned from the same playbook that failed you. The same tactics. The same formulas. It’s the old advice on autopilot — just louder and faster.
So you’re still searching. For solid ground. For someone you can actually rely on. Someone who cares whether it works — not just whether it sounds good.
I understand. That caution makes sense. You’ve earned it.
But some people actually care. Who stays until it’s right. Who doesn’t disappear after the invoice is paid?
That’s what we’re building here.
If you’re still convinced that speed, hacks, and AI-generated formulas are the only way forward, this isn’t your place. But if you’re searching for something more sustainable, you just found someone who understands.
How I Got Here
I was taught to oversell to get hired. Promise big, figure it out later.
So I tried it. But it never felt right. It wasn’t me.
I kept looking for another way, but everything I found said the same thing. Hype. Urgency. Pressure. I started to wonder if I just wasn’t cut out for this.
Then I read Be Like Amazon. And something clicked.
It wasn’t about the pitch. It was about the experience. What made people come back wasn’t clever marketing — it was how you made them feel.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou.
So I shifted.
I stopped overselling and started focusing on the experience. Deep conversations to truly understand the problem. Clear offers that promised only what I could actually deliver. At the end of each project, a detailed explanation of the work — plus something extra I knew would help.
A year later, one of those clients came back. Not because I’d used some tactic to stay top-of-mind. Not because I’d followed up aggressively. But because the experience had stayed with him. Because he felt cared for. He trusted me. And he was ready to go deeper.
That’s when I understood: the advice was wrong. Trust and good experiences last longer than we think.
You don’t have to figure it out alone.
Something Is Shifting
We’re at a turning point.
AI just commodified every generic funnel, every lead magnet script, every growth hack. The tactics that never worked sustainably are now instant, free, and everywhere.
But here’s what AI can’t touch: the businesses built on trust, depth, and human connection. The ones where clients come back — not because they were manipulated, but because they were genuinely served.
The gap is widening. People are drowning in noise, craving real connection, but still following the tactics because that’s all they see.
If you’re sensing this — if you’re tired of being let down and still searching for solid ground — you don’t have to figure it out alone.
But you also don’t have to commit to anything yet. Start small. Observe. Test. See if this feels different.
What I Can Help With
Measurement & Tracking Knowing what’s actually working — not guessing. A solid tracking foundation so you can trust the numbers and make decisions with confidence.
Marketing Analytics: Making sense of the data. Not just dashboards and reports, but also understanding what they mean and what to do next.
Ad Management Google, Meta, TikTok — running campaigns that don’t waste your money. Watching the data, making adjustments, and keeping things healthy.
Someone Who Stays. This is the part most people don’t offer. I don’t disappear after the setup. When something breaks, when the numbers look strange, when you need someone to think through a problem with you — I’m here.
Where You Can Go
Philosophy — The principles that guide this approach are articulated clearly. So you can understand the foundation we’re building on.
Story — How I got here.
Insights — Essays and ideas I’ve shared along the way.
Work with Me — If you’re looking for someone reliable to help with the technical side — measurement, analytics, ads — this is where we start. It begins with a conversation.
Stay Connected
If you’re not ready to work together yet, that’s fine.
My email is where I share what I’m learning — about measurement, about marketing, about building something that lasts. No hype. No pressure. Just honest thinking.
It’s a way to see how I work before you decide anything.