Why should you consider avoiding Cross-domain tracking? What makes online businesses successful is Digital Marketing. More specifically, Digital Analytics. Your ability to get feedback from your user to help you further improve your service or product to help them solve their problem, etc., must be efficient and make them happier. And as a result of …
Tips that you won’t see on most landing page optimization checklists and practices that significantly impact your page’s effectiveness. If you’re looking to improve your landing page’s performance, it’s essential to optimize it using landing page best practices and page optimization practices. By doing so, you can significantly increase your page’s conversion rate and achieve …
We all agree that understanding your website traffic sources is crucial to help you optimize and maximize your resources. On strategy calls with clients, I often hear them say, “If Google search is doing better or if Facebook is doing better, let’s put all our budget there and stop with the others.” I get it. …
When you look at the typical marketing funnels, they could be more human-centric. All that I came across are business-centric. Let me clarify. The typical funnel goes like this:Top – AwarenessMid – ConsiderationBottom – Conversion Often, awareness stands for making your audience aware of your business. Often, consideration stands for making your audience engage and …
Setup Conversion API Facebook Shopify is necessary because 3rd party cookies will be retiring soon. Since the iOS 14 update, most Shopify stores have struggled to measure conversion as accurately as possible. It has become more challenging for a store to understand what campaigns, audiences, or creative ads drive results on Facebook. Some are losing …
The “setup GA4 Shopify” can be done in 3 ways that don’t require a monthly cost: You can find more about why you should set up GA4 for your business here. How do you setup GA4 Shopify using the Google Channel App? What do you need to setup GA4 Shopify using the Google Channel App? …
You are here because you are looking to maximize your Google Ads effort for your Shopify store. Without further ado, let’s get right to it. What is dynamic remarketing Google Ads? Dynamic remarketing in Google Ads is a powerful advertising feature that allows you to show personalized and dynamically generated ads to users who have …
When measuring the true success of your paid advertising campaigns, attribution models and Windows play an essential role. However, it can be challenging to understand these concepts. In this post, I will cover some critical topics to help you better understand Google Ads Attribution Models and Conversion Windows. Part-1 Google Ads Attribution Models What are …
If you want to start advertising in Google Ads and grow your business, you are in the right place. Today, I’ll show you how to create an account in Google Ads and other essential things you should know about Google Ads. When we are talking about customer reach, then nothing can beat Google. It is …
In this article, we will show you how to set up enhanced conversion Google Ads on Woo-commerce, but first, let’s discuss… Privacy Policies are here to stay, leaving you with less accurate data for measurement. This complication makes it challenging for you to analyze data and optimize campaigns. To you, Google has introduced Enhanced Conversions. …
This article will show you how to set up Google Tag Manager but first… Google Analytics offers a wealth of data for tracking website activity. However, there are occasions when more precise information and improved reporting are necessary. Gathering optimal data is crucial to expanding your business’s online presence, converting leads into customers, and fostering …