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Consider avoiding Cross-domain tracking

Why should you consider avoiding Cross-domain tracking? What makes online businesses successful is Digital Marketing. More specifically, Digital Analytics. Your ability to get feedback from your user to help you further improve your service or product to help them solve their problem, etc., must be efficient and make them happier. And as a result of …

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Branding vs. Marketing: The Advantage of Knowing Their Connection

On the tropical Island of Curaçao, there were two inseparable friends: Branding and Marketing. Although they were different in many ways, their bond was essential for the success of Curaçao’s businesses. Branding’s Role Branding was the artist of Curaçao. She loved to create unique identities for businesses, giving them a distinct personality that resonated with …

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5 Less Common (Equally Important) Landing Page Optimization Tips

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Tips that you won’t see on most landing page optimization checklists and practices that significantly impact your page’s effectiveness. If you’re looking to improve your landing page’s performance, it’s essential to optimize it using landing page best practices and page optimization practices. By doing so, you can significantly increase your page’s conversion rate and achieve …

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3 Unconventional Approaches to Your Website Traffic Sources.

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We all agree that understanding your website traffic sources is crucial to help you optimize and maximize your resources. On strategy calls with clients, I often hear them say, “If Google search is doing better or if Facebook is doing better, let’s put all our budget there and stop with the others.”  I get it. …

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New Marketing Funnel Journey

When you look at the typical marketing funnels, they could be more human-centric. All that I came across are business-centric. Let me clarify. The typical funnel goes like this:Top – AwarenessMid – ConsiderationBottom – Conversion Often, awareness stands for making your audience aware of your business. Often, consideration stands for making your audience engage and …

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How to set up Conversion API Facebook Shopify using GTM

Setup Conversion API Facebook Shopify is necessary because 3rd party cookies will be retiring soon. Since the iOS 14 update, most Shopify stores have struggled to measure conversion as accurately as possible. It has become more challenging for a store to understand what campaigns, audiences, or creative ads drive results on Facebook. Some are losing …

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How to setup GA4 Shopify

The “setup GA4 Shopify” can be done in 3 ways that don’t require a monthly cost: You can find more about why you should set up GA4 for your business here. How do you setup GA4 Shopify using the Google Channel App? What do you need to setup GA4 Shopify using the Google Channel App? …

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Google Ads Dynamic Remarketing Shopify Setup

You are here because you are looking to maximize your Google Ads effort for your Shopify store. Without further ado, let’s get right to it. What is dynamic remarketing Google Ads? Dynamic remarketing in Google Ads is a powerful advertising feature that allows you to show personalized and dynamically generated ads to users who have …

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Understanding Google Ads Attribution Models and Windows

When measuring the true success of your paid advertising campaigns, attribution models and Windows play an essential role. However, it can be challenging to understand these concepts. In this post, I will cover some critical topics to help you better understand Google Ads Attribution Models and Conversion Windows. Part-1 Google Ads Attribution Models What are …

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How to set up Google Ads Enhanced Conversion on WC?

In this article, we will show you how to set up enhanced conversion Google Ads on Woo-commerce, but first, let’s discuss… Privacy Policies are here to stay, leaving you with less accurate data for measurement. This complication makes it challenging for you to analyze data and optimize campaigns. To you, Google has introduced Enhanced Conversions. …

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