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Stop Old Business Strategy. Try The 4 Engines Instead

An old business strategy like traditional marketing funnel stages is becoming increasingly obsolete in the ever-evolving digital marketing landscape. These outdated models assume a rigid sequence, ignoring today’s dynamic digital environment. “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin. Instead of the old paradigm, …

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3 Unconventional Approaches to Your Website Traffic Sources.

Website Traffic Sources Images

We all agree that understanding your website traffic sources is crucial to help you optimize and maximize your resources. On strategy calls with clients, I often hear them say, “If Google search is doing better or if Facebook is doing better, let’s put all our budget there and stop with the others.”  I get it. …

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New Marketing Funnel Journey

When you look at the typical marketing funnels, they could be more human-centric. All that I came across are business-centric. Let me clarify. The typical funnel goes like this:Top – AwarenessMid – ConsiderationBottom – Conversion Often, awareness stands for making your audience aware of your business. Often, consideration stands for making your audience engage and …

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