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3 Unconventional Approaches to Your Website Traffic Sources.

March 30, 2024 by Josipher Walle

We all agree that understanding your website traffic sources is crucial to help you optimize and maximize your resources. On strategy calls with clients, I often hear them say, “If Google search is doing better or if Facebook is doing better, let’s put all our budget there and stop with the others.” I get it. …

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New Marketing Funnel Journey

February 3, 2024January 20, 2024 by Josipher Walle

When you look at the typical marketing funnels, they could be more human-centric. All that I came across are business-centric. Let me clarify. The typical funnel goes like this:Top – AwarenessMid – ConsiderationBottom – Conversion Often, awareness stands for making your audience aware of your business. Often, consideration stands for making your audience engage and …